Should Your Nonprofit Consider a Fractional CMO? 5 Questions to Unlock Clarity
When budgets shrink, marketing often feels like the easiest place to cut. But for nonprofits, this choice usually backfires. Marketing isn’t just an expense—it’s the engine that fuels donations, grants, and visibility. Without it, missions stall.
That’s why more organizations are turning to Fractional CMOs—seasoned leaders who provide proven strategy and clarity without the full-time salary.
Five Questions Every Leader Should Ask
If we keep doing the same things we’ve been doing, will we actually hit our financial goals this year—or stay stuck at the same results?
How much longer can we afford marketing that looks busy but doesn’t drive measurable growth?
What opportunities are we missing because we lack a clear, story-driven strategy?
How much revenue are we leaving on the table because we’re not using AI or automation effectively?
What would it be worth to have one person acting as a strategist, copywriter, storyteller, coach, and AI-powered innovator—rolled into one fractional role?
What Leaders Are Saying
“Working with Hailey and implementing her Five-Part Storytelling Blueprint has transformed how we connect with our supporters. Her tools empower our staff to craft messages that inspire action and deepen engagement, making every interaction more impactful.”
— Ann Wright, Vice President for Advancement, Greenville Technical College Foundation
“Combining the EPIC Framework with AI has been a godsend. Not only is our organization's communication clearer and higher quality, but it has given me time back so that I can focus on what matters most—our mission. By leveraging the power of AI with Hailey's EPIC Framework, we've completely revolutionized our messaging approach.”
— Marti Spencer, CEO/Executive Director, Ronald McDonald House Charities of the Carolinas
When You Bring Me On as a Fractional CMO, You Get:
Award-Winning Marketing Strategist – crafting data-driven campaigns that win attention and drive measurable growth.
Persuasive Copywriter – creating high-converting emails, websites, and campaigns with words that sell and stories that stick.
Visionary Storyteller – shaping narratives that captivate hearts, build trust, and inspire loyal supporters.
AI-Powered Innovator – using cutting-edge technology to scale content creation, streamline workflows, and keep organizations ahead of the curve.
Executive-Level Coach – guiding teams with clarity, confidence, and proven leadership strategies that foster alignment and action.
Brand Architect – ensuring every message, campaign, and touchpoint reflects the organization’s mission and values with consistency and impact.
Your Next Step
If you answered “yes” to even two of the questions above, a Fractional CMO could be the missing piece—helping you unlock clarity, rebuild donor trust, and accelerate growth.
Don’t wait until another campaign falls flat.
👉 Book a free evaluation call with Hailey—together, we’ll uncover opportunities, simplify your strategy, and fuel the future of your mission.
