Strategies That Stick™ | An Innovative Approach to Nonprofit Marketing

Launching March 2025!

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How to Leverage For-Profit Principles to Attract Donors, Retain Volunteers, and Ignite Action for Sustainable Growth and Long-Term Impact

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Strategies That Stick™ | An Innovative Approach to Nonprofit Marketing

Watch how this digital course could transform your nonprofit

Are you struggling with:

Limited resources, tight budgets, and small teams, making marketing a lower priority?

Competing for the same donor dollars, attention, and volunteers in a crowded market?

Lack of training and experience preventing effective marketing strategies?

Keeping up with evolving digital tools and trends without a dedicated strategy?

Measuring and optimizing your marketing efforts for long-term success and sustainable growth?

I can help you ↓

Strategies That Stick™

An Innovative Approach to Nonprofit Marketing

You’ll experience the power of leveraging for-profit principles to attract dedicated donors, retain passionate volunteers, and spark impactful action, all while creating sustainable growth and long-term impact for your nonprofit—without needing a large budget or advanced marketing expertise.

JOIN THE WAITLIST TODAY!

Here’s how it works

Reserve Your Spot

Don’t miss this opportunity—Strategies That Stick™ is only offered twice a year, and spots are limited! Secure your place today in this nonprofit marketing course designed to deliver real, actionable results.

Dive into Practical Lessons

Access our easy-to-follow modules that will equip you with actionable strategies, from crafting compelling stories to creating a sustainable fundraising flywheel.

Transform Your Nonprofit

Walk away with a powerful, results-oriented marketing plan that attracts dedicated donors, inspires passionate volunteers, and drives sustainable growth for long-term impact.

(Limited number of spots available and only offered twice/year)

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By the end of Strategies That Stick™, you will know how to...

Clarify Your Message Using the StoryBrand Framework:

Develop your message using the StoryBrand Framework that nurtures donors and volunteers at every stage, ensuring long-term relationships and consistent support for your cause.

Craft a Compelling, Donor-Centered Message:

Create messaging that resonates deeply with supporters, positioning them as heroes of your story and building lasting loyalty.

Design and Execute Powerful Marketing Campaigns:

Plan and launch targeted marketing campaigns that are strategically aligned with your mission, increasing engagement and driving meaningful results.

Measure and Refine Your Marketing Efforts:

Learn to track key performance metrics and make data-driven adjustments, ensuring ongoing growth and amplifying your nonprofit’s impact over time.

Strategies That Stick™

An Innovative Approach to Nonprofit Marketing Is Officially Open For Enrollment and

Will Transform Your Nonprofit

ONE-TIME PAYMENT

$2,995

JOIN THE WAITLIST TODAY!

12 MONTHLY PAYMENTS

$279

JOIN THE WAITLIST TODAY!

(Limited number of spots available and only offered twice/year)

WHAT’S INSIDE

HERE'S WHAT YOU'LL GET INSIDE STRATEGIES THAT STICK™

MODULE 1

Breaking the Double Standard: Embracing For-Profit Marketing Strategies That Stick to Unlock Greater Impact for Your Nonprofit

This module addresses the double standard that limits nonprofit growth: the expectation to do more with less, unlike for-profit businesses that invest in marketing to drive success.

We'll explore how nonprofits can adopt proven for-profit strategies, view marketing as an essential investment, and achieve sustainable growth, increased donor engagement, and greater impact.

Key Lessons

•Recognizing the Double Standard: Understand the unreasonable expectations that limit nonprofit marketing investment and growth.

•The Power of Marketing Investment: See how for-profits invest strategically in marketing and how nonprofits can adopt these principles for greater impact.

•Shifting the Mindset: Learn to view marketing as a vital investment that attracts donors, volunteers, and long-term support.

•Leveraging For-Profit Strategies: Adapt proven for-profit tactics like audience segmentation, targeted messaging, and data-driven decision-making for nonprofit success.

Expected Outcome

You’ll gain a fresh perspective on nonprofit marketing, understanding the value of investing in marketing for growth and impact.

You’ll learn to apply for-profit strategies to boost donor engagement, increase volunteer involvement, and drive long-term growth, leaving with a clear plan to elevate your nonprofit’s reach and influence.

MODULE 2

Clarifying Your Compelling Message That Sticks

This module introduces the StoryBrand Framework, a messaging strategy that helps nonprofits create a clear, compelling narrative focused on their audience as the hero.

This approach simplifies messaging, clarifies mission, and inspires action, helping nonprofits stand out and engage supporters more effectively.

Key Lessons

•Understanding the StoryBrand Framework: Discover the seven elements of the StoryBrand Framework to create clear, engaging nonprofit messaging.

•Positioning Supporters as the Hero: Focus your messaging on making your audience the hero, with your organization as their guide.

•Building Trust with Empathy and Authority: Use empathy and authority in your messaging to connect with and gain the trust of donors and volunteers.

•Crafting a Compelling Call to Action: Develop direct calls to action that encourage donations, volunteering, or other meaningful engagement.

•Leveraging AI to Simplify the Writing Process: Free up time and resources as you streamline your messaging—so you can focus on what truly matters: making a difference.

Expected Outcome

By the end of this module, you’ll craft a clear, compelling message that positions your nonprofit as the guide and your supporters as the heroes.

You’ll apply the StoryBrand Framework to clarify your messaging, inspire deeper engagement, and gain tools to strengthen connections, increase support, and drive lasting success.

MODULE 3

Engagement That Sticks™ – Building a Donor and Volunteer-Centric Strategy for Lasting Support"

In this module, you’ll learn to create a donor- and volunteer-focused marketing strategy, building personalized pathways for long-term engagement.

You’ll discover how to guide supporters through the Supporter Pipeline, fostering lasting connections by segmenting your audience and optimizing your website as a central hub for engagement.

Key Lessons

•Identifying and Segmenting Your Audience: Identify and segment donors and volunteers for personalized, motivating messages.

•Website as the Engagement Hub: Optimize your website as the central point for donations and volunteer sign-ups, guiding visitors with clear calls to action.

•Creating Nurture Campaigns: Build targeted campaigns to keep donors and volunteers engaged and motivated over time.

•Fostering Partnerships: Develop partnerships to expand support and enhance donor and volunteer engagement.

Expected Outcome

By the end of this module, you’ll have a donor- and volunteer-focused marketing plan that fosters meaningful connections and long-term support.

You’ll gain strategies to nurture your supporters through targeted campaigns, personalized messaging, and an optimized website, guiding them from awareness to action for sustainable growth and a committed support base.

MODULE 4

Culture That Sticks– Building a Mission-Driven Culture through Strategic Marketing

This module shows how aligning culture with strategic marketing strengthens team engagement, productivity, and mission connection.

Learn sustainable workflows to prevent burnout, foster inclusion, and build a cohesive team empowered to represent your brand authentically.

Key Lessons

•Strengthening Culture with Mission-Driven Marketing: Aligning your culture with marketing goals deepens your team’s connection to the mission, boosting engagement, morale, and retention.

•Preventing Burnout with Balanced Marketing Strategies: Sustainable marketing practices keep your team energized and focused, balancing productivity with wellness to maintain mission-driven momentum.

•Building Brand Advocates through Inclusive Culture: A valued team becomes powerful advocates. Discover tools to create an inclusive culture that empowers members to represent your brand authentically.

•Leading with Purpose and Emotional Intelligence: Equip your team with effective marketing tools and clear communication to inspire resilient, passionate storytelling.

•Retention through Marketing Skill Development: Retain and grow mission-driven talent with career development focused on essential marketing skills, building a team committed to your cause’s growth.

Expected Outcome

By the end, you’ll have a framework for embedding mission-focused marketing practices into your culture, equipping your team to prevent burnout, inspire purpose, and grow through targeted skill development—driving sustainable impact and retention.

MODULE 5

Tools That Stick™ – Building a 5-Part Engagement Flywheel to Drive Donor Action

In this module, you’ll learn to build a 5-part engagement flywheel, specially adapted from for-profit models for nonprofits.

This flywheel guides supporters from awareness to action with strategies like crafting a compelling one-liner, developing a StoryBrand-aligned website, designing lead generators, utilizing content marketing, and running effective email campaigns.

These tools will empower you to engage donors, volunteers, and supporters effectively, fueling sustainable growth for your nonprofit.

Key Lessons

•Crafting a Compelling One-Liner: Develop a concise three-part statement that grabs attention and creates brand ambassadors.

•Building a StoryBrand Website: Create a website that clearly communicates your mission and guides visitor action.

•Developing Lead Generators: Design valuable resources (like e-books, case studies or checklists) to attract and capture supporter interest.

•Content Marketing: Produce and share content that engages, builds trust, and keeps your cause top of mind.

•Effective Email Campaigns: Master email marketing through CRM automation to nurture relationships and guide supporters through your engagement flywheel.

Expected Outcome

By the end of this module, you’ll have a 5-part engagement flywheel designed to attract, engage, and convert supporters.

You’ll gain tools for crafting a powerful one-liner, optimizing your website, generating leads, creating impactful content, and running effective email campaigns—empowering you to nurture relationships, increase engagement, and drive sustained growth for your nonprofit.

MODULE 6

Campaigns That Stick – Mastering Marketing Campaigns to Drive Donor Engagement and Boost Results

In this module, you’ll learn to plan, create, and execute impactful marketing campaigns using the StoryBrand 7-Part Framework.

You’ll discover how to craft resonant campaigns, set strategic goals, build valuable partnerships, and track results—equipping you with a clear, actionable process for mission-aligned, measurable impact.

Key Lessons

•Strategic Campaign Planning: Learn to set clear objectives, target audiences, and realistic timelines that align with your nonprofit’s goals, prioritizing effective channels for maximum reach.

•StoryBrand Integration: Ensure your campaign message is clear and compelling, using the StoryBrand Framework to attract and engage supporters.

•Storytelling in Campaigns: Infuse storytelling into fundraising and social media campaigns to connect emotionally with donors and inspire action.

•Tracking & Optimization: Measure campaign success with KPIs and analyze results to continuously improve impact.

Expected Outcome

By the end of this module, you’ll have a step-by-step process to plan and execute effective campaigns aligned with your nonprofit’s mission.

You’ll learn to use the StoryBrand framework, leverage storytelling, and build partnerships to expand your reach.

Equipped with tools to track and optimize performance, you’ll drive stronger donor engagement, boost fundraising, and amplify your impact.

MODULE 7

Growth That Sticks™ – Measuring and Refining Your Marketing Efforts for Long-Term Success

In this module, you’ll learn essential strategies to sustain long-term marketing success for your nonprofit.

You’ll discover how to measure key metrics, refine campaigns, strengthen partnerships, and keep supporters engaged consistently—ensuring lasting growth and impact.

Key Lessons

•Measuring Donor & Volunteer Engagement: Evaluate key metrics to understand effectiveness and identify areas for improvement, focusing on sustaining engagement.

•Refining Campaigns Based on Data: Use performance data to optimize messaging, frequency, and strategy for better results.

•Strategic Partnerships for Growth: Develop partnerships that foster growth and continuously engage supporters.

•Building a Marketing Calendar: Create a calendar for consistent communication with donors, volunteers, and stakeholders, ensuring year-round engagement.

•Optimizing Website & Content: Refine website and content marketing to keep your digital presence impactful and engaging over time.

Expected Outcome

By the end of this module, you’ll be equipped to track, measure, and refine your marketing efforts.

You’ll learn how to use data to fine-tune campaigns, boost engagement, and keep your marketing effective.

With a solid calendar and optimized strategies, you’ll sustain long-term success, retain donors, and build strategic partnerships that drive growth and impact.

ENROLL TODAY

AND YOU'LL GET THESE EXTRA BONUSES (FOR FREE!)

BONUS - 6 GROUP COACHING SESSIONS

VALUED AT $1,500

Diverse Perspectives and Shared Wisdom: Gain valuable insights from a range of experiences and backgrounds, enriching your approach to nonprofit challenges.

Foster Accountability: Set goals with your peers and stay motivated, with built-in accountability that drives real progress and keeps you on track.

Develop a Supportive Community: Build lasting connections with like-minded nonprofit leaders who understand your journey and provide encouragement and support.

Enhance Learning Through Peer Interaction: Learn alongside others, benefiting from group discussions, feedback, and collaboration that deepen your understanding and expand your skill set.

THE DETAILS

HERE’S WHAT YOU’RE GETTING WHEN YOU ENROLL IN STRATEGIES THAT STICK™

Over $11,240 worth of expert guidance, strategic tools, and hands-on support—

ALL YOURS FOR JUST $2,995!

ONE-TIME PAYMENT

$2,995

JOIN THE WAITLIST TODAY!

12 MONTHLY PAYMENTS

$279

JOIN THE WAITLIST TODAY!

Plus You’ll be Backed by a Risk-Free 14-Day Guarantee

I’m confident Strategies That Stick™ will transform your nonprofit marketing, so I’m offering a **14-day money-back guarantee**. Explore the first modules, refine your message, and start building your engagement strategy.

If within 14 days you don’t feel equipped with a clear, actionable marketing foundation, just send a refund request with a quick note on your experience, and I’ll process your refund—no hassle. I’m committed to your success.

Have Questions? I've Got Answers!

Will this course work for nonprofits with limited budgets?

Absolutely! This course is designed specifically for nonprofits with tight resources, teaching strategies that maximize impact without requiring a big budget.

How will I know if the strategies apply to our specific mission?

The course offers customizable frameworks that adapt to any nonprofit’s unique mission, helping you reach and engage your ideal audience effectively.

I’m not a marketer—will this be too advanced?

Not at all! Each module breaks down concepts into easy-to-follow steps, so anyone, regardless of experience, can understand and implement these strategies.

What if I don’t see results?

The course includes a 14-day money-back guarantee, allowing you to test out the content. If you don’t feel the progress, simply request a refund within that time.

Can we use these strategies long-term?

Yes, this course provides sustainable tools and templates that help build lasting marketing strategies, keeping your mission front and center for years to come.

LET'S DO THIS!