The Seinfeld Email Formula | 90% Story, 10% Sales, 100% Genius
Build Trust. Spark Laughter. Sell Without Selling.
After your Soap Opera Sequence has done its job—hooking subscribers with emotional depth and a compelling transformation—it’s time to shift gears. Enter: Daily Seinfeld Emails.
Named after the sitcom about “nothing,” these emails aren’t about hard selling or heavy strategy. Instead, they’re about daily connection through everyday stories—the kind that make your audience say, “I can totally relate to that.”
Think of them as your brand’s daily coffee chat—where you tell a story, make your reader smile or nod in agreement, and subtly point them toward your product or offer. Over time, this consistent rhythm builds familiarity, trust, and yes—sales.
🧩 What Are Seinfeld Emails?
Seinfeld Emails are short, engaging, and entertaining daily emails that focus 90% on storytelling and 10% on subtle promotion. They feel like talking to a friend—funny, insightful, and personal—while still keeping your reader aware of how you can help them.
They don’t need a big marketing push.
They do need personality, consistency, and a clear connection to your brand’s voice.
🛠 How to Use Seinfeld Emails
Tell a story
– Start with a slice-of-life moment. Something unexpected, weird, hilarious, or even a little embarrassing.
– The key? Make it human and relatable.Tie it back to your brand or offer
– Use a metaphor or quick transition that connects the story to what you offer.
– This isn’t a hard sell—it’s a nudge.Include a subtle call to action
– A sentence or two linking to a product, service, freebie, or next step.
– Keep it light. Curiosity and consistency do the selling over time.
🧠 AI Prompt Example
Want to write Seinfeld-style emails with AI? Try this prompt:
"Act as a witty email copywriter. Write a Seinfeld-style email that tells a funny or relatable story about [insert situation: e.g., my toddler locking me out of the house], ties it into [insert product/service: e.g., marketing strategy for busy founders], and ends with a subtle call to action to [insert CTA: e.g., book a free discovery call]. Keep it under 300 words, conversational, and 90% entertainment.”
🧲 Why Seinfeld Emails Work
They build loyalty. People buy from those they know, like, and trust.
They train your list to open. Because they know they’ll be entertained.
They prime readers for offers. Because you’ve stayed top-of-mind without burning them out.
✨ Pro Tip: Boring = Broke
If your emails feel stiff, salesy, or safe—your audience feels it. Don’t be afraid to show up as the real you, quirks and all. That’s the heart of the Seinfeld approach: everyday stories that stick.
