Why Good Ideas Are Often Ignored (And How to Make Yours Stand Out)
Have you ever had a great idea, but it just didn’t seem to get the attention it deserved? You’re not alone. In fact, most people with amazing ideas are often overlooked. So, what’s the reason for this? Why do people ignore good ideas?
Donald Miller, CEO of StoryBrand and bestselling author of books like Building a StoryBrand and How to Grow Your Small Business, has some powerful insights into this. In a recent talk, Miller explains that the key to getting people’s attention, engaging them, and inspiring them to take action is by inviting them into a story.
The Power of Storytelling in Marketing
According to Miller, people are naturally drawn to stories. They engage with them, feel connected to the characters, and are more likely to take action based on the emotions and information a story conveys. However, most marketing and communications fail to leverage this principle effectively. Instead of inviting people into a story, they bombard them with facts, statistics, and jargon that fail to resonate.
The challenge for nonprofits, businesses, and marketers is to craft a message that not only catches the audience's attention but also keeps them engaged and motivated to act. This is where storytelling comes in. By framing your marketing messages as stories that resonate with your audience’s needs and emotions, you can inspire real action.
Watch Donald Miller’s video here.
How Can You Use Storytelling in Your Marketing?
If you're looking to harness the power of storytelling for your nonprofit, here are some key strategies you can implement:
Create a Clear Message – Your audience needs to know exactly what problem you're solving and how they can be a part of the solution. Using storytelling helps simplify and clarify your message so it’s easy for people to understand.
Engage Emotions – People don’t act based on logic alone. They act because they feel something. Tapping into the emotions of your audience will make your cause more compelling and motivate them to take action.
Be the Guide, Not the Hero – According to StoryBrand, the customer (or donor, in the case of nonprofits) should be the hero of the story. Your organization is the guide that helps them overcome challenges. This shift in perspective can make your messaging more relatable and effective.
Simplify Your Call to Action – Once you’ve told your story, make it easy for your audience to take the next step. Whether it’s donating, volunteering, or sharing your message, your call to action should be clear and simple.
Ready to Make an Impact?
If you’re ready to turn your marketing into a tool that inspires action and helps grow your nonprofit, there’s no better time than now. The key is to start with a strategy that speaks directly to your audience and frames your message as part of a larger, compelling story.
I’d love to help you develop a marketing strategy that truly makes an impact. Here’s how we can work together:
Marketing Strategy Development
Brand Strategy
Sales Funnel Creation
Copywriting
Email Marketing
Lead Generators
Don’t wait any longer to start turning your ideas into a movement. Download your free StoryBrand guide and let’s talk about how we can use the power of storytelling to elevate your nonprofit and inspire your audience to take action.
