Stop Chasing—Start Answering: Why Content Marketing + Email = Inbound Sales That Stick
Most businesses are stuck on a hamster wheel—constantly chasing clicks, trends, and algorithms. But the businesses that last? The ones that scale? They do one thing differently:
They answer.
Inspired by Marcus Sheridan’s game-changing book, They Ask, You Answer, I shifted my strategy. Instead of pushing harder, I started listening more. I stopped selling and started serving. And the results? Over 15,000 clicks to my website in a single month—without a single ad.
Here’s how you can do the same.
📌 The Core Principle: If They’re Asking, You Should Be Answering
The premise is simple: every question your customer asks is a content opportunity. In They Ask, You Answer, Sheridan teaches that the best marketing strategy is to become the most trusted educator in your space.
That means writing articles, recording videos, and sending emails that directly address:
Pricing and cost questions
Problems with your solution or product
Comparisons between you and competitors
Reviews, testimonials, and results
“Best of” lists that help people make decisions
When you proactively answer your audience’s real questions, you build trust long before the sales conversation starts.
💡 Why Content Marketing Works (Even When You’re Not Online)
Unlike ads that disappear when your budget dries up, content works 24/7. It keeps showing up in search results, gets forwarded to friends, and builds authority over time.
Here’s what content marketing did for me:
Positioned me as a go-to expert
Reduced “sales resistance” in every conversation
Attracted better-fit clients who were already sold on my process
And because I paired this content with targeted email marketing, I didn’t just create trust—I nurtured it.
📬 The Underrated Power of Email
Most people treat email as a blast tool or a once-a-month newsletter checkbox. But that’s a mistake.
Email is your direct line to people who already said yes to hearing from you.
By sending 2–3 value-driven emails each week, I:
Maintained top-of-mind status with prospects
Shared stories, tools, and real solutions—not hype
Drove insane open rates (40–70%) and click-through rates (up to 50%)
Email wasn’t just part of my strategy. It was the strategy. Why? Because email paired with content is the highest ROI channel in modern marketing.
🧲 Inbound Sales: The Inevitable Result
When people come to you educated, informed, and trusting your expertise, the sales conversation changes. You’re not convincing. You’re clarifying. You’re guiding.
That’s the power of inbound sales.
It’s not about scripts or pressure. It’s about alignment:
The right content brings in the right leads
The right emails nurture them at the right time
The right conversation closes the sale without resistance
They Ask, You Answer doesn’t just teach you how to market. It teaches you how to transform your sales cycle by becoming a trusted voice.
💥 What You Can Do Today
If you’re tired of:
Paying for ads that disappear
Hoping a reel goes viral
Feeling awkward in sales calls
Here’s your next step:
Start building a content library based on real questions from your audience.
Send emails that educate, inspire, and invite—not sell.
Measure success by trust built, not just traffic gained.
This approach helped me drive 15,000+ clicks in one month. It can work for you too.
