From food stamps
to keynote stages.
What could your story do?
Fifteen years ago, applied for food stamps and Medicaid. Single mother. Two sons. Every path felt closed.
That one story earned me $52,000 in scholarships and grants. Three degrees, debt-free, in five years. After 25 years of storytelling, the framework I built now drives 78% email open rates across 1,037,000+ sends.
22x Stories are 22 times more likely to be remembered than facts alone.
The most profitable story is the one you haven’t told yet.
1,037,000+ emails delivered in 18 months to 19,000+ subscribers. Industry average: 22 to 25% open rate.
EPIC Operating System®
EPIC OS increases your team's capacity and drives revenue. One system. Three layers.
Built inside any AI platform your organization already uses. Claude, ChatGPT, or custom. No new software required. Your team walks away owning it.
"It basically functions like a marketing department. I could take what it creates, customize slightly, and launch quickly. That kind of speed matters when you're juggling a hundred priorities."Gabriella Salemi | Director of Marketing, Arreva
"I cancelled my marketing agency and saved $5,000 a month. Because the AI is trained with my industry knowledge, it speaks in my voice and handles everything I don't have time to do."William Odio | Founder, Odio Custom Builders
Video coming soon
Four engagements. All built to drive revenue.
Revenue growth without the full-time hire. I embed at the strategic level, own the messaging, build the systems, and align your team around a framework that has produced a 78% average email open rate across 1,037,000+ sends.
Most organizations have a storytelling problem. I build the foundation: brand story, clear messaging, and a framework your team can own.
More leads. Faster content. Lower overhead. AI systems trained on your voice, your frameworks, your workflows. Infrastructure that builds capacity in your team, not dependency on me.
Audiences leave with a framework they can use to grow revenue. Storytelling as a sales strategy, communication that closes, AI-augmented marketing. Corporate, nonprofit, university, and virtual.
Every case study is built from an actual engagement.
No projections, no composites.
27% to 78%. Same list. One framework.
Email StrategyEPIC Framework®Industry average: 22%. Before the EPIC Communication Framework®: 27%. After: 78% average across 1,037,000+ emails in 18 months.
The list scaled from 2,000 to 19,000 subscribers. One month of sends drove 16,298 website sessions — 77% of all site traffic — with zero ad spend.
"I've seen a 10% lift in LinkedIn post impressions and an increase in email open rates when I use EPIC versus when I don't. EPIC helps me write faster, more engaging content that still feels deeply authentic."Sarah Panus | Marketing With Empathy Podcast
Double the open rate. More than double the clicks.
Email OverhaulStorytelling FrameworkApplied the EPIC Communication Framework® to content, channels, and timing. Open rate: 22.8% to 45.1%. Click rate: 0.4% to 0.87%.
A story written using the five-part storytelling blueprint moved a CEO who had been unreachable for six months to call back.
"After more than 40 years in public service, I didn't expect to learn so much. Our open rates doubled and our click-through rates more than doubled. Then a CEO we'd been trying to reach for six months called back after reading a story we wrote using the EPIC Framework."Ann Wright | VP for Advancement, Greenville Technical College Foundation
67% of founders and consultants surveyed use AI regularly. Only 25% feel clear on their own message.
Original ResearchClarity GapMore tools have not produced more clarity. Three pain points repeated across every role: voice loss, tool overwhelm, and capacity collapse. A framework problem.
48 founders, leaders, and consultants surveyed. May 2026. The top desired outcome: an AI assistant trained on their voice and framework.
"Expect to be blown away. This AI can be your friend or your foe. Foe if your competition is using it. Friend if you embrace it."Dennis Gillan | Founder, Half A Sorrow Foundation
What happens when AI finally makes sense.
"Hailey gave me concrete examples of how I can use AI tools like ChatGPT, Otter.ai, and Fathom Notetaker to refine my vision and build a step-by-step roadmap for success. Her ability to explain AI's impact while making it personal and practical was truly inspiring."Jeff Reese | Director, Channel Partner Sales Program, North America
Three Powerful Books. One Purpose:
Transformation Through Story.
EPIC Impact® is required course material in the nonprofit marketing curriculum at Anderson University. The only framework of its kind taught at the university level.
The EPIC Communication Framework® is the only universal messaging system that works with any audience, on any platform, anywhere. Built from real-world stakes, it turns your story into strategy that moves people to act.
"Your story isn't connecting because you're telling it the wrong way. Hailey has created a framework that's clear, flexible, and scalable. I've previewed many books. Most are good. Some are great. This one? I'd be tempted to steal from it, if Hailey hadn't already handed us the entire blueprint."
Holland Webb Editor
Part memoir, part framework. Seven steps to move from your hardest chapter to your most powerful one. You won't just read this book. You'll use it to stop hiding from your story and start leading with it.
"Hailey's refusal to be defined by pain will encourage readers to rediscover their own strength. This memoir is a beacon for anyone who has ever wondered if they could make it through their darkest moments."
Dr. Monica B. Fine Associate Dean of Student Success, Coastal Carolina University
A 15-minute guide to turning stories into donor action. Your nonprofit is sitting on powerful stories. Without the right structure, donors scroll past. This book fixes that.
"Combining the EPIC Framework® with AI has been a godsend. Our communication is clearer and higher quality, and it has given me time back to focus on what matters most: our mission."
Marti Spencer CEO/Executive DirectorRonald McDonald House Charities of the Carolinas
What they said after.
"Hailey delivered. She built a 2-page Message Guide that became our foundation, then rewrote ten of our most important pages in StoryBrand format, all aligned to a single voice. Every page now sounds like us and makes it easier for the people we serve to understand how we can help. Her skill and approach provided the lift we needed for an important project."Scott Palmer Vice President, Strategy and Business Development, Mental Health Cooperative
"Hailey is a gifted storyteller and knows how to grab your audience's attention and keep them engaged. She empowers listeners to be vulnerable so there is genuine connection that inspires action."Pamela Christopher Commissioner, SCDOT | Board Member, SC Transportation Infrastructure Bank
"Hailey's EPIC Framework helped our agents translate relationship-based selling into clear, compelling digital outreach. She made AI feel authentic, not robotic. The results: smarter marketing, stronger engagement, and real value."Dave Milton, ALC President and Broker, Southeastern Land Group
"I'm charging more, working faster, and finally seeing what's possible with AI. Hailey's bootcamp collapsed time and delivered a massive amount of value in just four weeks."Shayna Teicher Merkaba Creative
"Now I've built custom AI assistants for my podcast, business, and even mom life. I have a Story Library that pulls my personal experiences into content in my voice. For $497, the confidence and clarity I gained was 100% worth it."Sarah Panus Marketing With Empathy Podcast
"I went from being overwhelmed to actually teaching my husband what I've learned. If someone is scared like I was, this will change your life and your business."Lana Henderson Acumen Builders
"It completely blows my mind the way you've set this up. It finally gives my clients a clean, professional way to clarify their messaging, not just for me but for my clients too."Jane Parmel Founder, Cardinal Profit Strategies
"Using the EPIC Framework, Hailey helped our fellows craft their stories with impact and speak with clarity. We watched their confidence grow, their posture shift, and their voices strengthen."Karriem Edwards CEO, SC Center for Fathers and Families
"Our messaging is sharper, faster, and more powerful. I finally have time to lead with focus. This combination gave us our edge back."Marti Spencer CEO, Ronald McDonald House Charities of the Carolinas
Founder, EPIC Impact®
The most profitable story is the one you haven’t told yet.
At 17, found out I was pregnant. One month before I was supposed to start college as an honor student.
Married my high school sweetheart and put my college and career plans on hold to raise my family.
Fourteen years later, sitting in the Department of Social Services, filling out paperwork for food stamps and Medicaid.
That was the lowest point.
Despite feeling humbled by my circumstances, I decided to own my story. That one story earned me $52,000 in scholarships and grants. Three degrees completed in five years, all earned debt-free while working full-time.
Not to prove something. Because my boys were watching.
Andrew builds commercial properties now. Alex is a U.S. Air Force pilot.
The framework that got me out of that DSS office has trained 3,500+ leaders and driven 1,037,000+ emails at a 78% open rate.
That’s what a good story can do.