I sat in the DSS office
with a clipboard.
No degree. No savings.
Fifteen years ago, I applied for food stamps and Medicaid. Single mother. Two sons. Every path I could see felt closed.
So I learned to tell my story.
One story earned me $52,000 in scholarships and grants. Three debt-free degrees followed. Then 25 years of building the marketing framework that now produces 78% email open rates across 1,037,000+ sends.
Hailey Evans, MBA
YouTube Channel
22x Stories are 22 times more likely to be remembered than facts alone.
Story is not a soft skill. It is the most underused revenue tool in any business. The EPIC Communication Framework® makes it repeatable.
1,037,000+ emails delivered in 18 months to 19,000+ subscribers. Industry average: 22%.
Four ways I can help. Plus one platform that works like a full marketing team at a fraction of the cost.
Executive-level marketing leadership without a full-time hire. I build the system, train your team, and leave your marketing stronger. Remote contract engagements available.
Done-for-you AI tools trained on your voice, your framework, and proven author methodologies. Built for you to use in your business, or to offer and sell to your own clients.
Launch sequences, nurture campaigns, and broadcast emails built on the EPIC Communication Framework®. Average open rate: 78%. Average click rate: 63%. Across 1,037,000+ emails in 18 months.
Sales pages, launch sequences, and messaging strategy. Built on story. Measured by results. The EPIC Communication Framework® produced a 10% lift in LinkedIn impressions for clients who tested it.
EPIC Operating System®
67% of founders and consultants use AI regularly. Only 25% feel clear on their message. More tools have not produced more clarity.
I built the EPIC Operating System® to close that gap. Three layers embedded in every tool so every output sounds like you.
"It basically functions like a marketing department. I could take what it creates, customize slightly, and launch quickly. That kind of speed matters when you're juggling a hundred priorities."Gabriella Salemi | Director of Marketing, Arreva
"I cancelled my marketing agency and saved $5,000 a month. Because I'm training the AI with my industry knowledge, it speaks in my voice and handles everything I don't have time to do myself."William Odio | Founder, Odio Custom Builders, Greenville SC
Every case study is built from an actual engagement. No projections. No composites.
27% to 78%. Same list. One framework.
Email StrategyEPIC Framework®Industry average: 22%. Before the EPIC Communication Framework®: 27%. After: 78% average across 1,037,000+ emails in 18 months.
The list scaled from 2,000 to 19,000 subscribers. Performance scaled faster. When every email advances a story, the audience leans in.
Double the open rate. More than double the clicks.
Email OverhaulStorytelling FrameworkCommunication was doing the job but not moving people. We applied the EPIC Communication Framework® to content, channels, and timing.
Open rates doubled. Click rates more than doubled. Then a story written using the five-part storytelling blueprint moved a CEO who had been unreachable for six months to call back.
"After more than 40 years in public service, I didn't expect to learn so much. Our open rates doubled and our click-through rates more than doubled. Then a CEO we'd been trying to reach for six months called back after reading a story we wrote using the EPIC Framework."Ann Wright | VP for Advancement, Greenville Technical College Foundation
They tried AI before. It never sounded like them.
Custom AI AssistantsVoice TrainingDr. Melissa Robinson-Winemiller had tested AI tools. All of them felt robotic. Her custom AI assistant, trained on her brand and the EPIC Communication Framework®, changed that. Her words after the first session: it legitimately blew her mind.
Every custom AI assistant can be built for you to use in your own business, or designed as a product you offer to your clients.
"It actually legitimately blew my mind. If you are tired of blank pages and AI that doesn't get you, this is the answer you didn't know you were waiting for."Dr. Melissa Robinson-Winemiller | Author, TEDx Presenter, Leadership Coach
Same platform. Different framework. Different results.
Brand MessagingContent StrategySarah Panus tested the EPIC Communication Framework® directly against her previous approach. LinkedIn impressions went up 10%. Email open rates increased. Same platform, same audience. One framework changed.
"I've seen a 10% lift in LinkedIn post impressions and an increase in email open rates when I use EPIC versus when I don't. EPIC helps me write faster, more engaging content that still feels deeply authentic."Sarah Panus | Marketing With Empathy Podcast
What happens when AI finally makes sense.
"Hailey gave me concrete examples of how I can use AI tools like ChatGPT, Otter.ai, and Fathom Notetaker to refine my vision and build a step-by-step roadmap for success. Her ability to explain AI's impact while making it personal and practical was truly inspiring."Jeff Reese | Director, Channel Partner Sales Program, North America
What they said after.
"Hailey delivered. She built a 2-page Message Guide that became our foundation, then rewrote ten of our most important pages in StoryBrand format, all aligned to a single voice. Every page now sounds like us and makes it easier for the people we serve to understand how we can help. Her skill and approach provided the lift we needed for an important project."Scott Palmer
"Hailey is a gifted storyteller and knows how to grab your audience's attention and keep them engaged. She empowers listeners to be vulnerable so there is genuine connection that inspires action."Pamela Christopher
"Hailey's EPIC Framework helped our agents translate relationship-based selling into clear, compelling digital outreach. She made AI feel authentic, not robotic. The results: smarter marketing, stronger engagement, and real value."Dave Milton, ALC
"I'm charging more, working faster, and finally seeing what's possible with AI. Hailey's bootcamp collapsed time and delivered a massive amount of value in just four weeks."Shayna Teicher
"Now I've built custom AI assistants for my podcast, business, and even mom life. I have a Story Library that pulls my personal experiences into content in my voice. For $497, the confidence and clarity I gained was 100% worth it."Sarah Panus
"I went from being overwhelmed to actually teaching my husband what I've learned. If someone is scared like I was, this will change your life and your business."Lana Henderson
"It completely blows my mind the way you've set this up. It finally gives my clients a clean, professional way to clarify their messaging, not just for me but for my clients too."Jane Parmel
"Using the EPIC Framework, Hailey helped our fellows craft their stories with impact and speak with clarity. We watched their confidence grow, their posture shift, and their voices strengthen."Karriem Edwards
"Our messaging is sharper, faster, and more powerful. I finally have time to lead with focus. This combination gave us our edge back."Marti Spencer
The Clarity Gap.
67% of founders and consultants I surveyed use AI regularly. Only 25% feel clear on their own message.
More tools have not produced more clarity. Three pain themes repeated across every role: voice loss, tool overwhelm, and capacity collapse. Not a technology problem. A framework problem.
"Lots of lines in the water. There's only one of me."
Sales Representative, Real Estate
Hailey Evans, MBA | Founder, EPIC Impact®
From food stamps and Medicaid
to keynote stages.
I graduated high school at 17. One month before starting college as an honor student, I learned I was pregnant. Two sons followed. Then, after fourteen years of marriage, I became a single mother.
I walked into the Department of Social Services and applied for food stamps and Medicaid to support my boys. That was the lowest point.
I made a decision. I was going to learn to tell my story.
One story earned me $52,000 in scholarships and grants. Three degrees followed, all earned debt-free while working full-time: an Associate's, a Bachelor's (Magna Cum Laude), and an MBA. In 2014 and 2015, I received five prestigious university awards and became a sought-after speaker representing the Office for Philanthropy and Women in Philanthropy and Leadership at Coastal Carolina University. First online MBA graduate. 3.9 GPA. Magna Cum Laude.
That story became the EPIC Communication Framework®. Fifteen years later, it has trained 3,500+ leaders and driven 1,037,000+ emails with a 78% open rate.
Andrew is now a superintendent for a large commercial construction company in Florida. Alex is a pilot in the United States Air Force. Every setback in this story was a stepping stone. That is the only framework worth teaching.
Book a Story SessionTwo bestselling books. One framework.
On stages and on screens.
"At this year's Southeastern Land Conference, Hailey delivered exactly what we needed: marketing, storytelling, and a bonus on AI. She's motivational, inspirational, and a true expert. If you haven't booked her yet, do it before someone else does."Jeff Hurtle | Vice President, Realtors Land Institute
"Before attending Hailey's session, I struggled to make my professional experience sound compelling. I realized: not being able to tell my story was actually holding me back. Hailey is authentic, engaging, and transformative."Jane Dowgwillo | Director, Strategic Programs, Florida SBDC Network
"Hailey is a gifted storyteller and knows how to grab your audience's attention and keep them engaged throughout her presentation. I highly recommend her as a speaker for your next event."Pamela Christopher | Commissioner, SCDOT | Board Member, SC Transportation Infrastructure Bank
6 Featured Episodes
The work behind the work.
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