How I Went From 27% Opens to 92%. Same List.
The 4-step storytelling framework behind a 92% open rate and an 84% click rate. The exact structure I stopped writing emails and started telling stories with.
Normally $47. Yours free while this offer is live.
In 2024, my open rate was 27%. My click rate was 6%.
I made one change. Stopped writing emails. Started telling stories using a 4-step structure.
Open rate climbed to 92%. Click rate hit 84%. Same list. Same platform.
The exact system that changed the numbers.
Write emails people read all the way through.
Engage. Persuade. Inspire. Close. How to structure any email, post, or pitch so people read and act, not skim and bounce.
Never stare at a blank screen again.
The exact hook formats that drove a 92% open rate. Plug in your topic. Get a hook in under a minute.
Get clicks that feel like a natural conclusion.
The CTAs that got an 84% click rate. What to say at the end so your ask doesn’t feel like a pitch.
Watch the framework click in real time.
See the 4 steps applied to a real email. Exactly how each one sounds and how they connect.
Video will be delivered via email once published.Get story-driven drafts in seconds.
Four ready-to-paste prompts. One for each step. Drop in your topic and let AI draft hooks, stories, visions, and CTAs in your voice.
You’re Writing Emails. Nobody’s Reading Them.
You hit send. Opens are flat. Clicks barely register. You wonder if anyone’s out there.
It’s not your list. It’s not your platform. It’s the structure.
- Writing emails that feel polished but get ignored.
- Staring at a blank subject line, hoping inspiration shows up.
- Watching open rates drop month after month.
- Wondering why the same list that bought before isn’t responding now.
- Spending hours on emails that get a 1.2% click rate.
Before using the EPIC framework, my podcast episodes often went unnoticed. Then I gained 9,000 subscribers and tripled my views within a month.
I would reread every email 100 times before sending. I avoided anything involving content creation because it was so stressful. Now I’m writing emails, social posts, even legal docs, and teaching my husband what I’ve learned.
I often found myself blankly staring at a screen, feeling overwhelmed by what to say. Now I tackle content with clarity and purpose, and I never have to start from scratch again.
The EPIC Story Arc.
Four steps. The exact structure behind a 92% open rate. Used on every email, post, page, and pitch.
Open with a story, stat, or statement that stops the scroll and earns the next sentence.
Use story to build emotional connection and trust faster than facts alone. Story is 22x more memorable than stats.
A clear call to action makes the next step obvious. When people know exactly what to do, they do it.
Craft an ending that sticks and drives follow-through. Turn “that’s interesting” into “what’s next?”
Frequently asked.
What format is the Playbook?
A clean PDF you can download instantly. Read it on any device, print it, or pull it up next to ChatGPT while you write.
Will this work if I’m just starting out?
Yes. The framework works whether you have 100 subscribers or 100,000. It’s a structure for writing, not a list-size strategy.
Is this just for email?
No. The same 4-step arc works for LinkedIn posts, sales pages, podcast intros, and pitches. Email is where I measured the lift, but the structure travels.
How long does it take to learn?
Most people read the Playbook in 30 minutes and apply it to their next email the same day.
Do I need ChatGPT or any other tool?
No tools required. The Playbook works with any email platform, any writing tool, or just a blank page. Bonus: the Playbook includes four copy-paste AI prompts, one for each step. Optional, not required.
Hailey Evans went from food stamps to keynote stages. Not because her resume was impressive. Because she learned to tell her story in a way that moved people to act.
For the past 18 months, she’s been running a live case study to prove it works at scale.
She sent 1,037,477 emails. When she implemented the EPIC Communication Framework®, her open rate tripled in 18 months. From 27% to 78%. Click-through hit 63%. On a list of 19,000 people.
She has spent 25 years in marketing and communications, trained 3,500+ leaders, and written three books: two bestsellers (EPIC Impact® and Big Missions Made Big) and a memoir (Rewrite the Story That Tried to Break You). She built the only AI platform that embeds a proprietary storytelling framework into every tool it produces. She is an 8-time award-winning marketer.
Write Emails People Actually Read.
Normally $47. Yours free while this offer is live.