How to Write Emails That Get a 92% Open Rate
Without paid ads or a bigger list. Hook formulas, story templates, and AI prompts in one system.
In 2024, my emails had a 27% open rate and a 6% click rate. Industry average.
One year later, open rates peaked at 92%. Click rates hit 84%.
Same list. Same platform. No paid ads. The only thing that changed was the framework.
Same List. Same Platform. Different Framework.
In 2024, I was writing what I thought were good emails. My open rate said otherwise. Industry average. Forgettable.
I stopped guessing and built a system. Based on 1,037,000+ emails delivered, I found the four things that separate emails people open from emails people ignore.
The EPIC Storytelling® Playbook is that system. Nine pages. Every formula, template, and AI prompt you need to apply it today.
Everything in one system.
The Hook Formula
The exact structure that stops the scroll in 5 seconds. Includes 10 fill-in hook templates you can use today.
4-Element Story Structure
The story arc that builds trust fast. Story is 22x more memorable than stats alone.
CTA & Closing Line Templates
By platform — email, LinkedIn, Instagram. Copy-paste and customize.
AI Prompts for Every Section
So you can write faster without sounding like everyone else using the same tool.
The EPIC® Framework Overview
The 4-step system behind every message that moves people from attention to action.
Hi, I'm Hailey Evans.
I'm a single mom who left a 20-year social services career to build a business from scratch. No safety net. No marketing degree. Just a framework I built out of necessity and tested on a real list.
I took my email open rate from 27% to 86% without changing my list size, my platform, or my ad budget. The EPIC Communication Framework® is what made the difference.
Now I teach it to founders, coaches, and consultants who are tired of writing content that gets ignored.
Start Writing Emails People Actually Open.
Free PDF. Instant download. No credit card.