The EPIC Storytelling® Bootcamp
How Founders Turn Their Story Into
Clients and Cash
In 4 weeks, you'll build a story system that makes people obsessed with you, your content, your offers, your message. Clients who seek you out. Revenue that doesn't depend on posting more.
Even if you don't think you have a story worth telling.
Even if you've tried before and nothing landed.
Even if you're more logical than emotional.
Built on the EPIC Communication Framework®, the system behind a 78% average open rate across 1,037,477 emails delivered. Trusted by 3,500+ founders, coaches, and consultants.
Every Tuesday at 3pm EST · 4 Weeks · Starts June 30
Your Entire Business Runs on These.
Brand story. Offer. Leads. Revenue model. Built in your voice. Built live. Yours to keep and use forever.
What Happened When Hormozi Stopped Me
A year. That's how long I had been building. Three books, two of them bestsellers. An AI platform. Workshops, keynotes, consulting. All of it real. All of it working.
And I still couldn't answer the one question every business owner eventually has to answer.
What's the offer?
In April 2026, I flew to Las Vegas for a two-day training at Acquisition.com. The room was full of business owners from all over the world. Then Hormozi walked in unannounced.
Out of several hundred people in that room, they handed me one of ten Q cards, a direct line to ask Hormozi your question in front of everyone.
I stood up and told him everything I was selling. He stopped me. Thirty seconds. That was it.
"Everyone feels like they're behind in AI. It'll for sure sell."
Alex Hormozi, Acquisition.com (@AlexHormozi)A few weeks later, he posted the clip. 1,000,000 views in 7 days. Comments filled with founders, coaches, and consultants asking who I was and how to find me.
I was ready. Because I finally had one offer.
Four Weeks. Four Outcomes.
Each week is one live 1-hour session with Hailey on Tuesdays at 3pm EST. You build your Custom AI Assistant during the session. Between sessions, 2 to 3 hours of implementation work to reinforce what you built and start using it in your business. Sessions are available as a recording for 24 hours after each live session.
You build your brand story and communication framework from scratch. Your audience, your message, your tone, loaded into a Custom AI Assistant.
Run your existing offer through the most proven frameworks in business. The Custom AI Assistant finds the gaps and fixes them. Guesswork gone.
Map your four lead sources. Build the Custom AI Assistant that writes outreach emails, social posts, and follow-up sequences in your voice.
Map your money model. Build the repurposing system. One email, post, or idea becomes email, social, caption, web copy, and outreach. Without starting over.
Think of it as a private group where your cohort works together between live sessions. It is included with your enrollment at no extra cost.
Share what you're building each week. Get thoughtful feedback and encouragement from peers and Hailey.
Stuck between sessions? Post your question and get an answer. No waiting until next week to keep moving.
Four weeks moves fast. The community keeps you showing up, implementing, and finishing what you started.
In four weeks you don't just build your own AI system. You learn the skill of building Custom AI Assistants from scratch. Bundle them into your client offers. Sell them as standalone products. Package them as a done-for-you service. The knowledge you walk out with doesn't stop at your own business. It becomes a new revenue stream.
$497 Value | Included FreeMost People Spend Months.
This Is the Shortcut.
Most people spend months trying to figure out AI. Watching tutorials. Switching tools. Getting generic output that sounds nothing like them.
This bootcamp is the shortcut.
One live hour per week with Hailey, every Tuesday at 3pm EST. Between sessions, 2 to 3 hours of implementation to build on what you learned. You build the Custom AI Assistant while you're in the room. You leave with it working.
You won't be on your own between sessions. The private Skool community is there, and Hailey is in it with you.
One offer. One system. A skill set that generates revenue long after the bootcamp ends.
Tuesdays 3pm EST
with Hailey
Maximum
Between Sessions
Everything Included.
What It Would Cost Elsewhere.
Here's everything you get when you join, and what you'd pay if you hired someone to do each piece for you.
Your Investment Today
or 2 payments of $499
or 2 payments of $499 · 10 spots only · Starts June 30
Capped at 10 people per cohort. When it fills, it fills.
You walk out with four Custom AI Assistants running your brand story, your offer, your leads, and your revenue model. All built in your voice. All working before you leave the room.
10 Spots. One Cohort.
Next Session.
Bootcamp starts June 30. Every Tuesday at 3pm EST for 4 weeks. Enter your name and email to join or get first access when doors open.
No commitment. Unsubscribe any time.
Before You Decide
No. You don't code. You don't install anything. If you can type a question into Google, you can do this. The bootcamp is built for business owners, not developers. Lana Henderson came in terrified of AI and left teaching her husband how to use it.
If you have an offer and an audience you're trying to reach, you're ready. The bootcamp works whether you're at $50K or $500K a year. What matters is that you're done doing it manually and ready to build a system.
Good. Week two is where we stress-test it. Most founders with existing offers find the gaps in the first session. The Custom AI Assistant doesn't start from scratch. It sharpens what you already have so it converts better.
No. A free ChatGPT or Claude account is enough to build every Custom AI Assistant in this bootcamp. No paid subscriptions required beyond what you may already have.
Real Results From Real Alumni
"I came into this really not using AI at all. Now I feel very confident of how to create my Custom AI Assistant, how to use it, all the scenarios I can."
"I was terrified. I am not confident in writing at all. Just having this has been a great tool. It's helping me build confidence and get the material out that I haven't been able to do before."
"I got a lot more than I thought I was going to out of this. I don't think it was too much at all. You more than delivered on the value of it."
"We've gotten through 23 in two days. And I probably would have been able to do five or six a day max."
Built for the Right People
You're a founder, coach, or consultant using AI but still rewriting everything before it sounds right.
You have an offer and an audience but no system that consistently communicates your value.
You're done starting from scratch every time you sit down to write a post, email, or proposal.
You want content that sounds like you and a lead system that runs without you.
You're ready to show up live, do the work, and walk out with something built.
You want someone to build it for you. This bootcamp builds it with you. You have to show up.
You don't have an offer or an audience yet. Get those in place first, then come back.
You're looking for a quick fix. The Custom AI Assistants only work if you build and use them.
You can't commit to one live hour per week and 2 to 3 hours of work between sessions.
You're already running a fully systemized AI operation. This is for people who are ready to build one.
You don't need to be tech-savvy. If you can type a question, you can build this.
Hailey Evans
Headshot Here
Creator of the EPIC Communication Framework®
Hailey Evans went from food stamps to keynote stages. Not because her resume was impressive. Because she learned to tell her story in a way that moved people to act. That skill became the EPIC Communication Framework® and she's spent the last 25 years teaching it to founders, coaches, and consultants who are done being overlooked.
She's trained 3,500+ leaders, built a 19,000-person email list with a 78% average open rate (against an industry average of 22%), and created the only AI platform that embeds a proprietary storytelling framework into every tool it produces.
In April 2026, Hormozi stopped her in a room of hundreds at Acquisition.com. The clip hit 1,000,000 views in 7 days.
Frequently Asked
A hands-on, 4-week live virtual bootcamp where you build your AI business system from scratch. Each week is one 1-hour live session with Hailey on Tuesdays at 3pm EST. During the session, you build a Custom AI Assistant, a tool trained on your voice, your offer, your leads, or your revenue model. By the end of week four, you have four tools that are built, loaded, and ready to use.
A Custom AI Assistant is a version of ChatGPT (or Claude) that has been trained on your specific brand voice, offer, and communication framework. It's not a generic AI tool. It writes in your style, knows your audience, and produces output you can use without rewriting. You build four of them, one per week, each serving a different part of your business.
One live session per week (1 hour) on Tuesdays at 3pm EST. Plus 2 to 3 hours of implementation work between sessions to build on what you just learned. Total: roughly 3 to 4 hours per week for 4 weeks.
Each session recording is available for 24 hours after the live session. If you miss a Tuesday session, you can catch up before the following week. Sessions are not available permanently after the 24-hour window.
Skool is a community platform similar to a private Facebook group but purpose-built for learning. When you join the bootcamp, you get access to a private Skool group for your cohort. Post your work, ask questions between sessions, get feedback from peers and Hailey, and stay accountable throughout all four weeks. It's included in your enrollment at no extra cost.
Yes. The Client AI Playbook bonus walks you through how to package and sell Custom AI Assistants as a service or standalone product. You learn to build them during the bootcamp. The playbook shows you how to turn that skill into revenue.
Every Custom AI Assistant you build is trained on your brand voice, your offer, and your specific audience. You're not filling in a template. You're building a tool from scratch that runs your business. Hailey walks you through the build live, so you're not guessing.
10 Spots. One Cohort.
Next Session.
You walk out with four Custom AI Assistants running your brand story, your offer, your leads, and your revenue model. All built in your voice. All working before you leave the room. One offer. Built to last.
or 2 payments of $499 · Starts June 30 · 10 spots only
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