The EPIC Storytelling® Bootcamp
How Founders Turn Their Story Into
Clients and Cash
Even if you don't think you have a story worth telling.
Even if you've tried before and nothing landed.
Even if you're more logical than emotional.
Built on the EPIC Communication Framework®, the system behind a 78% average open rate across 1,037,477 emails delivered. Trusted by 3,500+ founders, coaches, and consultants.
Every Tuesday at 3pm EST · 4 Weeks · Starts June 30
10 spots onlyYour Entire Business Runs on These.
Brand story. Offer. Leads. Revenue model. Built in your voice. Built live. Yours to keep and use forever.
This framework is built on real results.
If You've Ever Felt This Way
You post on Instagram every day. Some days Facebook too. Your last Reel has 94 views. Your last caption got 7 likes. You keep telling yourself consistency will pay off. It hasn't yet.
You open AI, type the prompt, get something back. It's fine. Generic. You spend 40 minutes rewriting it into something that sounds like you. You publish it anyway. By morning you've already forgotten what you posted.
Someone with half your experience just landed a speaking gig, a podcast feature, a client you've been trying to reach for two years. You don't understand how. Your credentials aren't the problem. Something else is.
You feel behind. Specifically with AI. Everyone around you seems to know what they're doing with it. You're figuring it out alone, late at night, watching tutorials that don't quite answer the question you actually have.
You've done the work. Put in the years. Built something real. And you're still the best-kept secret in your space. Not because you're not good enough. Because the people who need you most have never heard you say the thing that would make them stop and think: that's exactly who I've been looking for.
75% of founders using AI every day still can't clearly explain what they do. That's from The Clarity Gap, a survey run in May 2026 with 48 founders, consultants, and leaders. More tools. Same problem.
If nothing changes, the next 12 months look like the last 12. Same output. Same silence. Same distance between the work you're doing and the traction you should have by now.
Your story is strong enough. The way it's being told is the only thing holding it back.
"Expect to be blown away. This AI can be your friend or your foe. Foe if your competition is using it while you're not. Friend if you embrace it."
Stop Feeling Behind With AI.
Here's the Fix.
In April 2026, I flew to Las Vegas for a training led by Alex Hormozi. He had just broken the Guinness World Record for the fastest-selling nonfiction book. Nearly 3 million copies in a single day. $106 million in 72 hours.
A staff member handed me one of 10 Q cards. A direct line to ask him my question in front of the room. I stood up. Told him everything I was selling. He looked at me and said "Pick one." Then he stopped me again 30 seconds later.
"Everyone feels like they're behind in AI. It'll for sure sell."
Alex Hormozi, Acquisition.com (@AlexHormozi)Can you relate to that? So many good things. So many directions you could go. But what's the one that moves everything else forward? That question stopped me. And it's probably the same question sitting in the back of your mind right now.
750K views in 24 hours · 200 people joined the waitlist from that one clip.
Most People Spend Months on AI and Still Sound Like Everyone Else.
This Is the Shortcut.
The EPIC Storytelling® Bootcamp: How Founders Turn Their Story Into Clients and Cash
In 4 weeks, you'll build a story system that makes people obsessed with you, your content, your offers, your message. Clients who seek you out. Revenue that doesn't depend on posting more.
- Even if you don't think you have a story worth telling.
- Even if you've tried before and nothing landed.
- Even if you're more logical than emotional.
Built on the EPIC Communication Framework® · 78% avg open rate · 1,037,477 emails delivered · 3,500+ leaders trained
When You Join, Here's What Changes
Sunday night used to mean a blank page and an hour of frustration. After this, it means opening a system that already knows your voice, your story, and your audience. You type. It sounds like you. You're done in 10 minutes.
You know that feeling when someone reads your bio and says "wait, that's exactly what I need"? That's what a sharpened message does. Your offer stops needing explanation. The right people start saying yes before you finish the sentence.
You've been the best-kept secret long enough. After this, you have a brand story sharp enough to stop someone mid-scroll and make them think: I don't know how I haven't found her sooner. That's the shift. From invisible to inevitable.
You've bought things before and still ended up in the same place. This ends differently. You build it live, on camera with Hailey, every Tuesday. You leave each session with something working. And between sessions, you're in a private community with your cohort, people doing the same work at the same time. Ask questions. Share your work. Build relationships that outlast the 4 weeks.
Four weeks from now you won't be the person who's good at what they do but can't explain it. You'll be the one people send their friends to.
Why Only 10 People
Most programs sell you a seat and leave you to figure it out. You join, you fall behind, you buy the next thing. That's not what this is.
10 people means Hailey reads your work. Sees where you're stuck. Gives you feedback that actually applies to your business, not a generic answer for a room of 200.
It also means the room feels safe. People ask the questions they've been embarrassed to ask. They share work they wouldn't share in a bigger group. That's when the real breakthroughs happen.
This cohort fills and closes. The next one isn't until fall. If you're in, you get everything: the live sessions, the direct feedback, and a community small enough that everyone actually knows each other. If you're not, you wait.
This Is For You
You use AI every day. You still spend 45 minutes turning what it gives you into something that actually sounds like you. You publish it. You're already not happy with it. But you were out of time. And tomorrow you'll do it again.
You've given the talk. Written the book. Built the reputation. And the speaking booker, the podcast host, the corporate client you've been trying to reach for two years just booked someone else. Someone with half your story. You don't understand how. Your credentials aren't the problem.
Sunday night. Blank doc. You need content for the week. An hour later you have one caption you're not sure about and a half-finished email you'll probably delete. You've been here before. Too many times. There's no system. Every piece of content feels like the first one.
You know exactly what you want to be known for. You've known for years. But when someone asks what you do, you still over-explain it. You watch their eyes glaze. You walk away thinking: I need to figure out how to say this better. You've been thinking that for a while now.
You've bought the course. Downloaded the framework. Watched the training. You're still in the same place. You don't need more information. You need someone to sit with you and help you build the thing. And you need to leave with it finished.
You don't need a tech background. You need your story, your voice, and 4 Tuesdays. That's it.
Four Weeks. Four Custom AI Assistants.
4 live sessions with Hailey. Every Tuesday at 3pm EST. Each session is 1 hour. Homework is self-paced, 1-3 hours depending on how deep you want to go.
You build your brand story and communication framework from scratch. Your audience, your message, your tone, loaded into a Custom AI Assistant. No more generic output. It sounds like you because you built it to.
Run your existing offer through the most proven frameworks in business. The AI Assistant finds the gaps and fixes them. You stop explaining. They start buying.
Map your 4 lead sources. Build the AI Assistant that writes outreach emails, social posts, and follow-up sequences in your voice. The system runs. You stop starting from scratch every week.
Map your money model. Take one email, post, or idea and turn it into an email, social post, caption, web copy, and outreach message. One input. Every channel covered.
Your cohort works together between sessions. Post your work, ask questions, stay accountable. Four weeks moves fast. The community keeps you showing up.
You're surrounded by people doing the same work at the same time.
Stuck between sessions? Post it. Get an answer before next week.
Submit what you build each week and get direct feedback from Hailey.
In 4 weeks you don't just build your own AI system. You learn the skill of building Custom AI Assistants from scratch. Bundle them into client offers. Sell them as standalone products. Package them as done-for-you services.
$497 Value · Included FreeYou've watched the tutorials. Tried the tools. Asked ChatGPT to write your bio and deleted it immediately because it sounded nothing like you.
Maybe you gave up quietly for a while. Decided you're just not a tech person. Watched competitors post content that's getting traction and felt the embarrassment of falling behind.
The overwhelm is real. Hundreds of tools, thousands of opinions, and almost no one telling you which one actually matters for your business. The exasperation sets in. You start wondering if it's even worth it.
This bootcamp is the shortcut.
One live hour per week with Hailey, every Tuesday at 3pm EST. Self-paced homework between sessions. You build the Custom AI Assistant live on camera. You finish each session with it working.
You're not on your own between sessions. The private online community is there, and Hailey is in it with you.
One offer. One system. A skill set that generates revenue long after the bootcamp ends.
Tuesdays 3pm EST
with Hailey
Maximum
You Build and Keep
Everything Included.
What It Would Cost Elsewhere.
Here's everything you get when you join, and what you'd pay if you hired someone to do each piece for you.
You're not paying $9,794. Grab one of the 10 spots and join for $997 or 2 payments of $499. This cohort is capped at 10 people because that's what it takes to get everyone a real result. You build it live. You finish with it done. No one falls through the cracks.
Your Investment Today
or 2 payments of $499
10 spots only · Starts June 30
Capped at 10 people per cohort. When it fills, it fills.
You finish each session with 4 Custom AI Assistants running your brand story, your offer, your leads, and your revenue model. All built in your voice. All working before the next session starts.
10 Spots. One Cohort.
Starts June 30.
Every Tuesday at 3pm EST for 4 weeks. Cart closes when the 10 spots fill.
10 spots only · Starts June 30
"I was stuck on my book before. Now I'm banging out content all day. As I typed these answers, I was watching something else I built running on another screen."
Hailey Evans
25 years. 3,500+ leaders trained. A 78% average email open rate across 1,037,477 emails delivered. That's not a bio. That's a track record.
Hailey Evans is the creator of the EPIC Communication Framework®, the system behind some of the most effective messaging her clients have ever produced. She went from food stamps to keynote stages. Not because her resume was impressive. Because she learned to tell her story in a way that moved people to act.
That skill became a framework. The framework became a platform. And in April 2026, Alex Hormozi confirmed what 3,500 leaders already knew: the story is the system. The clip hit 750K views in 24 hours.
She's a bestselling author, StoryBrand Trained, and nine-time award winner.
She built this bootcamp because the gap between knowing AI exists and actually using it to grow your business was costing people clients, time, and confidence. This closes that gap.
Before You Join
A hands-on, 4-week live virtual bootcamp where you build your AI business system from scratch. Each week is one 1-hour live session with Hailey on Tuesdays at 3pm EST. You build a Custom AI Assistant during each session. By the end of week 4, you have 4 tools that are built, loaded, and ready to use.
A Custom AI Assistant is a version of AI that has been trained on your specific brand voice, offer, and communication framework. It writes in your style, knows your audience, and produces output you can use without rewriting. You build 4 of them, one per week, each serving a different part of your business.
One live session per week (1 hour) on Tuesdays at 3pm EST. Homework is self-paced between sessions, 1-3 hours depending on how deep you want to go. Total: roughly 2-4 hours per week for 4 weeks.
No. You don't code. You don't install anything. If you can type a question into Google, you can do this. Lana Henderson came in terrified of AI and left teaching her husband how to use it.
Skool is a private online community platform. When you join the bootcamp, you get access to a private group for your cohort. Post your work, ask questions between sessions, get feedback from Hailey, and stay accountable throughout all 4 weeks. Included at no extra cost, active from day 1.
Yes. The Client AI Playbook bonus walks you through how to package and sell Custom AI Assistants as a service or standalone product. You learn to build them during the bootcamp. The playbook shows you how to turn that skill into revenue.
Every Custom AI Assistant you build is trained on your brand voice, your offer, and your specific audience. You're not filling in a template. You're building a tool from scratch that runs your business. Hailey walks you through the build live, so you're not guessing.
Your Story Is Ready.
Are You?
You walk out with 4 Custom AI Assistants running your brand story, your offer, your leads, and your revenue model. All built in your voice. All working before you leave the room.
10 spots only · Starts June 30 · or 2 payments of $499
Hailey Evans
25 years. 3,500+ leaders trained. A 78% average email open rate across 1,037,477 emails delivered. That's not a bio. That's a track record.
Hailey Evans is the creator of the EPIC Communication Framework®, the system behind some of the most effective messaging her clients have ever produced. She went from food stamps to keynote stages. Not because her resume was impressive. Because she learned to tell her story in a way that moved people to act.
That skill became a framework. The framework became a platform. And in April 2026, Alex Hormozi confirmed what 3,500 leaders already knew: the story is the system. The clip hit 750K views in 24 hours.
She's a bestselling author, StoryBrand Trained, and nine-time award winner.
She built this bootcamp because the gap between knowing AI exists and actually using it to grow your business was costing people clients, time, and confidence. This closes that gap.